The Hypothesis Way
The Hypothesis Way is a brand book enclosing the values and vision of Hypothesis Group, a leading market research agency based in Los Angeles.
The book tells us the history of the company from its first steps to being one of the top market leaders. It shows how the company continues to grow while maintaining its culture, values, and, importantly, its independence.
Hypothesis values design incredibly in its work and wanted to express this by creating a book that clients and employees would be proud of showing in their offices and houses. The layouts are playful and unexpected, interconnecting text, imagery and shapes into a complex puzzle similar to what Hypothesis does every day trying to understand the complexity of our world and the new trends continuously changing and emerging.