Lens Fest

Every year, Snap AR organizes Lens Fest: a festival to celebrate AR creators and their creations. In 2022 Snap AR decided to create an Awards show in the context of the festival to recognize the best Lenses of the year. 

​A website was created for both nominations and voting. Interstitials were added in the festival schedule to promote the awards show. And lastly the show was created with a mix of real life footage from the presenter and a 3D space reminiscing the AR world. 

Watch the full show.